Press & Projects
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The MotoLady’s Book of Women Who Ride (May, 2021)
The MotoLady’s Book of Women Who Ride features 74 individual profiles of moto ladies who, in my opinion, have made a huge impact on the world- within the motorcycle industry and beyond. These women were firsts, fastest, fearless, and I’m honored to be able to help share their stories with the world.
“I don’t think that Alicia meant to be hero when she put together this book but in the end she is as much a hero as any of the other women represented in this book.”
WATCH THE VIDEO
AMA Get Women Riding Campaign & Cover - American Motorcyclist Magazine (July, 2015)
The Get Women Riding: MotoLady video, released a few days ago on the AMA website and social media, is featured with amazing women including Shelina Moreda, Sara Price, and the East Side Moto Babes. I am honored to have been chosen for the AMA Magazine cover associated with the campaign, photographed by BobbyDoRight in Ventura, CA.
The AMA Get Women Riding campaign features four videos that focus on the sport, camaraderie and individual enjoyment that comes from riding. The campaign is inspired by the life of the late Jeanne Clendenon, a prolific motorcyclist and long-time AMA member. Clendenon, a member of the Retreads Motorcycle Club, earned many riding awards, including completing the U.S. Four Corners Tour in 21 days and winning the Retreads long-distance award four years in a row. Clendenon passed away in 2011.
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Gerber Gear Badassador
Ambassador for Gerber Gear for four years now, working on product launches, development, and organic hands-on marketing.
Badassador Highlights:
- Lived on the road in a Toyota Tacoma for a nine month road trip around America called the Horizon Tour.
- Lived through a 55mph motorcycle crash
- Outdoor and adventure skills- survival, fishing (fly tying and freshwater), hunting, offroad adventure driving and riding
- Pulls off a rattail
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Fun, Fearless… Fail! - Cosmopolitan Magazine (February, 2014)
Short but sweet, the MANigale photos that went viral across the world on television networks and blog sites alike was even snagged for a Fun/Fearless/Fail feature in the February 2014 issue of Cosmopolitan Magazine.
“From wow to WTF, we call the trends like we see ‘em.”
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Feature Interview - Tank Moto Magazine (Issue 4, 2014)
Tank Moto Magazine, Australia, part of the Fuel Press (fuel-press.com) umbrella, did a long feature on the MotoLady website and founder, Alicia Mariah Elfving.
“I've noticed the West Coast US scene is very positive toward women riders for the most part. You might find a shop or two where you seem to be treated like you're wearing a big FRAGILE label, but they're few and far between.”
10 Reasons You Should Date A Motorcyclist - MotoLady Article (December, 2016)
An article I wrote for MotoLady that went viral almost instantaneously, garnishing over 58k visits in the first 24 hours. It was also posted on the Huffington Post.
Excerpt-
4. We enjoy the little things.
The sun setting behind snowy mountain tops, little tornado of dust on the distant horizon, a low bank of fog creeping across a field- these are all moments that capture our hearts. The transition from a snow damaged asphalt road to fresh new pavement brings us great happiness. Forget constant complaints- we know how to look on the bright side of life.
One Moto Show - Pipeburn Article (February, 2014)
The guys over at Pipeburn couldn’t make it to the One Moto show this year in Portland so they asked me to cover the event for them. My writing was paired up with Scott Toepfer’s photography.
Excerpt-
As they say, the show must go on… and it did. Friday everyone loaded in their bikes across icey terrain and dusted off the snow, signed in and rolled into the photo line. Every single bike, one after another, completely different than the next and all stunning in their own right. Each had it’s own purpose, mood, it’s own voice… and the one that seemed to speak the loudest was ‘The Impostor’ from El Solitario. It rolled in dusted in snow from the blizzard like fluff whipping around outside, then was positioned in front of a double-stacked set of display boxes and hoisted by not three, not four, but five people into it’s resting position in the middle of the upstairs ballroom. It’s rough yet elegant cage like fairing and bodywork pulled in the eyes of everyone in the room. Folks fluttered about getting the space prepared in a flash- and before you could blink an eye the show began, and people began to pour inside the doors to the big warm gallery from the frigid outside.